PENGARUH KUALIATAS PELAYANAN ISLAMI DAN KEPUASAN TERHADAP LOYALITAS MENABUNG NASABAH DI BMT UGT NUSANTARA CABANG PEMBANTU TEMUGURUH KABUPATEN BANYUWANGI

This research aims to analyze the influence of: 1) Islamic service quality (X1) has a positive and significant effect on customer savings loyalty (Y). 2) To analyze satisfaction (X2) which has a positive and significant effect on customer savings loyalty (Y). 3) To analyze the quality of Islamic service (X1) and satisfaction (X2) which have a positive and significant effect simultaneously or together on customer savings loyalty (Y) at BMT UGT Nusantara Temuguruh Sub-Branch, Banyuwangi Regency. This type of research is quantitative research with an explanatory research approach. The data sources used are secondary data in the form of the History of BMT UGT Nusantara, research journals related to the problem being researched and primary data in the form of results data from the head of sub-district government, employees and customers of BMT UGT Nusantara, Temuguruh Sub-Branch, Banyuwangi Regency. The population of this research is sharia general savings customers Regency. The sampling technique is simple random sampling. Data collection uses questionnaire methods. The data analysis used in this research is multiple linear regression analysis. The results of multiple linear regression analysis show that: 1) Islamic service quality (X1) has a positive and significant effect on customer savings loyalty (Y). 2) satisfaction (X2) has no positive and significant effect on customer savings loyalty (Y). 3) there is a simultaneous positive and significant influence between the Islamic Service Quality (X1) and satisfaction (X2) variables on the customer savings loyalty variable (Y). The conclusions are: 1) Islamic service quality (X1) can increase customer savings loyalty (Y). This proves that the employees of BMT UGT Nusantara, Temuguruh Sub-Branch, Banyuwangi Regency prioritize the quality of their service in increasing customer loyalty. 2) satisfaction (X2) cannot increase customer savings loyalty (Y). This is due to the limitations of researchers and the lack of sampling at BMT UGT Nusantara, Temuguruh Sub-Branch, Banyuwangi Regency. 3) Islamic Service Quality (X1) and Satisfaction (X2) can increase customer savings loyalty (Y). This shows that good quality of Islamic service and satisfaction can influence customer loyalty.